“WE BELIEVE IN BRANDS THAT IMPACT ON PEOPLE, NOT THE ENVIRONMENT

BRANDING AND COMMUNICATION TO EMPOWER PROJECTS THAT SEEK TO BE MORE SUSTAINABLE.

We specialise in branding, content and communication that connects with a responsible audience. If you make people feel, you’ll get a reaction; if you do it the right way, you’ll have created a bond.

BRANDS WITH A POSITIVE IMPACT

Consumers identify with brands that share their values, beliefs, and worldview. Consumers choose the brands with which they identify.

BRANDING

Brand Strategy

Naming

Packaging design

Brand Book

Key Visual

COMUNICATION

Integrated campaigns

Strategy and digital content

Points of purchase activations

Social media management

Internal communication

STORYTELLING

Some of our work

The team

 

Coming up with good ideas requires fresh minds, passionate spirits and great commitment. That’s why we decided not to have a fixed structure; we create the right team for each project.

Patricio Vergara

Patricio Vergara

Founder & Executive Creative Director

Nacho Petracchi

Nacho Petracchi

Founder & Executive Creative Director

Soledad Lazcano

Soledad Lazcano

Partner & Account manager

Luis Casadevall

Luis Casadevall

Partner & Creative director

Damian Testella

Damian Testella

Partner & Content

Jose Baigorri

Jose Baigorri

Partner & Digital Project Manager

Tomás Pendini Conrad

Tomás Pendini Conrad

Partner & Digital Strategist

Alexis Roberto

Alexis Roberto

Partner & UI/UX Designer

Catalina Piñero Castellanos

Catalina Piñero Castellanos

Partner & Account manager

Martin Vaccarezza

Martin Vaccarezza

Partner & Renderist

Matías Mariani

Matías Mariani

Partner & ATCT Latam

Ale Busceme

Ale Busceme

External consultant - Creative & Brand Strategist

Guillermo Bressano

Guillermo Bressano

Partner & PH Director / Copywriter

Trends

Consumers and companies still have a lot to learn about sustainability

“There is a gap between what consumers think they know and what they really know about sustainability: 78% of consumers do not know that it takes 1,000 liters of water to produce a chocolate bar and 68% do not know that the producing an average hamburger generates more emissions than driving 15 km in a large car. About 68% of consumers who bought these products were willing to buy a more sustainable product after learning about these sustainability issues.”

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More than half of consumers are switching to sustainable products

53% of consumers in the general population and 57% of the 18-24 age group have switched to lesser-known but sustainable brands. More than half of consumers (52%) affirm that they have an emotional connection with products or companies that they perceive as sustainable. 64% say that buying sustainable products makes them feel happy with their purchases (figure that reaches 72% in the age group 25-35 years).

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Who trusted us

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