NOWA CASE

A fashion brand that sales trough its convictions

NOWA is a Tyvek® fashion accessories brand that sought to be recognized as being socially and environmentally responsible, with quality products and cool design, with few physical stores, an excellent online presence and an offer of customized products for events/brands.

The strategy was to get closer to customers and create a link from what NOWA has in common with them. We do not focus on the characteristics of the products but on the brand’s essential purpose, its beliefs and values ​​creating a dialogue with consumers.

Brand Concept

NOWA, REAL CHANGE IN YOUR POCKET

Main Territory: SUSTAINABILITY

We work from the “Why we do it” showing the product as a part of a story, one more tool to achieve the convictions of both the brand and the public.

ACTIVATIONS

Web site, Instagram, Adwords, Social ads, community management.

IMPLICATIONS

We achieved an increase in followers of 44.2%
During the campaign period we reached an interaction rate of 16%
The online platform increased its traffic by 184%
There were 116% more conversions

The best thing is that we started a conversation between NOWA and its consumers that transformed the brand into one more actor in their lives.