NOWA CASE
A fashion brand that sales trough its convictions
NOWA is a Tyvek® fashion accessories brand that sought to be recognized as being socially and environmentally responsible, with quality products and cool design, with few physical stores, an excellent online presence and an offer of customized products for events/brands.
The strategy was to get closer to customers and create a link from what NOWA has in common with them. We do not focus on the characteristics of the products but on the brand’s essential purpose, its beliefs and values creating a dialogue with consumers.
Brand Concept
NOWA, REAL CHANGE IN YOUR POCKET
Main Territory: SUSTAINABILITY
We work from the “Why we do it” showing the product as a part of a story, one more tool to achieve the convictions of both the brand and the public.
ACTIVATIONS
Web site, Instagram, Adwords, Social ads, community management.
IMPLICATIONS
We achieved an increase in followers of 44.2%
During the campaign period we reached an interaction rate of 16%
The online platform increased its traffic by 184%
There were 116% more conversions
The best thing is that we started a conversation between NOWA and its consumers that transformed the brand into one more actor in their lives.
